Outdoor Sports Guide Magazine

Creative Direction, Graphic Design, Copywriting

The first Sports Guide ad I created for SecurityNational Mortgage was one for a late summer issue. I developed concepts for several ideas – biking, hiking, and running, to name a few – but I decided to go with a mountain biking theme, writing the headline "We Make Every Path Lead To Home," with the idea of "no matter what path you're on, we can make it lead to your new home."

Creative Direction, Graphic Design, Copywriting

For the ad I created for the beginning of the winter season, the idea of skiing with the family came up early on in brainstorming sessions. The team tossed a bunch of headline ideas around and we ended up landing on an "All the work is worth it in the end" concept. I chose an image with a family on top a mountain overlooking the clouds and other mountain tops in the distance, with the headline "The View is Worth the Climb."

Creative Direction, Graphic Design, Copywriting

No Silver medals here! For the ad leading up to the beginning of the PyeongChang 2018 Olympic Winter Games, I decided to go with a "Go for the Gold!" concept, using a photo of a downhill skier and adding the SecurityNational Mortgage logo on the gate the skier is going around, with the headline, "When Only the GOLD Will Do," pointing to SecurityNational's many years of award-winning service.