Branding design
In-N-Out Burger
Logo Design
In-N-Out Burger was in the process of reworking their website and, at the time, didn’t have functionality for showing the different In-N-Out locations. In the process of brainstorming the project, the idea to create a concept that was more than just a set of points on a map, a “road trip” came up and was a unique implementation for the location finder. The web page would allow a user to do a generic search or put in a starting and ending point and the site would give driving directions and indicate all of the In-N-Out locations along the way. I was given the responsibility to come up with a logo for this new section of the website and played around with several ideas until I decided upon a take on street signs. Ultimately the Interstate sign version of the logo was pitched and it was used on the website and in various other places on In-N-Out advertising (like their printed version of the location list) for the better part of 15 years.
Branding Ideas
When I was tasked with coming up with an image for the Location Finder, one of the original ideas was a route finder, which we dubbed the "Road Trip." I started playing around with a few different street sign ideas before ultimately deciding on the Interstate-style sign.
Branding Ideas
When I was tasked with coming up with an image for the Location Finder, one of the original ideas was a route finder, which we dubbed the "Road Trip." I started playing around with a few different street sign ideas before ultimately deciding on the Interstate-style sign.
Other Uses
In the years since I created the logo, it has been used in a variety of different places, many way beyond the original intended use of the website. It has been used on things like the printed Location Guide, stickers, device wallpapers, t-shirts, and even the door on the back of some of the company's semi trucks.
Other Uses
In the years since I created the logo, it has been used in a variety of different places, many way beyond the original intended use of the website. It has been used on things like the printed Location Guide, stickers, device wallpapers, t-shirts, and even the door on the back of some of the company's semi trucks.
contact
Timothy Georgi
email: timg@skyfall.com
phone: 801.717.9048 | 714.322.8308