Minibyte Marketing

The client was aiming to create a new service for small businesses, providing a template-driven, direct mail creative service for low-quantity distribution customers. The concept was to develop an online creator for the users to make a direct mail postcard that could then be printed and sent on behalf of the user.

To brand the service, the name “minibyte” was coined – "mini" for the small distribution options and "byte" for the digital creator system. I created the logo using a stylized “M” with a bite taken out and a more futuristic typeface for the text portion of the design.