Branding

American Name Services
Creative Direction, Logo Development & Design

The client was aiming to create a new service for small businesses, providing a template-driven, direct mail creative service for low-quantity distribution customers. The concept was to develop an online creator for the users to make a direct mail postcard that could then be printed and sent on behalf of the user.

To brand the service, the name “minibyte” was coined – "mini" for the small distribution options and "byte" for the digital creator system. I created the logo using a stylized “M” with a bite taken out and a more futuristic typeface for the text portion of the design.

In-N-Out Burger
Creative Direction, Logo Development & Design

In-N-Out Burger was in the process of reworking their website and, at the time, didn’t have functionality for showing the different In-N-Out locations. In the process of brainstorming the project, the idea to create a concept that was more than just a set of points on a map, a “road trip” came up and was a unique implementation for the location finder. The web page would allow a user to do a generic search or put in a starting and ending point and the site would give driving directions and indicate all of the In-N-Out locations along the way. I was given the responsibility to come up with a logo for this new section of the website and played around with several ideas until I decided upon a take on street signs. Ultimately the Interstate sign version of the logo was pitched and it was used on the website and in various other places on In-N-Out advertising (like their printed version of the location list) for the better part of 15 years.